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  <titleInfo>
    <title>Introducción al Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Yammal, Ariel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Córdoba</placeTerm>
    </place>
    <publisher>Yammal</publisher>
    <dateIssued>2004</dateIssued>
    <edition>1a. ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>201 p. il.</extent>
  </physicalDescription>
  <tableOfContents>Marketing; Organización; Mercados; Consumidores; Producto; Precio; Distribución; Promoción y Simulación. </tableOfContents>
  <targetAudience>Para emprendedores, alumnos y docentes de secundaria</targetAudience>
  <subject authority="lcsh">
    <topic>MERCADEO</topic>
  </subject>
  <subject authority="lcsh">
    <topic>ADMINISTRACION DE VENTAS</topic>
  </subject>
  <subject authority="lcsh">
    <topic>CONSUMIDORES</topic>
  </subject>
  <subject authority="lcsh">
    <topic>LIBROS DE TEXTO</topic>
  </subject>
  <subject authority="lcsh">
    <topic>ENSEÑANZA SECUNDARIA</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>Yammal contenidos</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9871160011</identifier>
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